The Keyword Performance Analyzer tool allows one to easily upload keywords from existing campaigns and quickly get an overview of their performances based on conversions or revenue.  The most beneficial aspect of the tool is that it gives users clear, practical recommendations for campaigns based on their keyword performances, all at no cost!

Try LXRMarketplace & the Keyword Performance Analyzer for free today at: http://www.lxrmarketplace.com/keywordAnalyzer.html

Happy New Year!!

-Brittany

1. A shocking 16% of the total weekend sales occurred on the actual Thanksgiving Holiday this year, compared to less that 10% last year!

2. 52% of all online purchases were made between 6pm ET and midnight ET!  (24/7 Paid Search Campaign Management has become a ‘MUST”.)

3. Average CPC on Google Adwords registered a Y/Y increase of 50%+ over the weekend.

All of these trends are further explained & more in our new white paper showcasing the insights of Black Friday Weekend. It is complete with statistics & tips, available for free at: www.netelixir.com/BF2011.html.

We also have our daily CPC index that compares CPC’s for this year vs. same day last year. We highly recommend using our Free Holiday CPC tracker - http://goo.gl/bV3ut - to keep track of daily CPC inflation and to plan your SEM budget for the day for the rest of the holiday season.

Even if Black Friday did not go as well as you had hoped it would have, we’re here to help retailers have the best online marketing programs for the rest of the holiday season & create optimal results!

-Brittany

Retailers tend to struggle to stay ahead in the current market of search engine marketing because it is extremely competitive. One way to overcome this problem is to create long tail keywords which have less competition and are relatively less expensive. These keywords, however, tend to be very time consuming to create and require a lot of creativity.

The Keyword Combinator tool has been created to generate these successful long tail keywords for you quickly and with little manual labour. It generates an exhaustive range of long keyword phrases based on your base keywords and in a format that you can easily upload on Google Adwords Editor as well as MSN adCenter Desktop. It also allows you to add keyword match types, maximum CPC bid and landing page URL, all from one screen and the whole process takes only seconds!

At NetElixir, we suggest that you test keywords often, typically once every 15 days, to ensure that the keywords you are paying for are driving success. The Keyword Combinator helps make that process easier.  Smart keyword expansion within seconds helps you conduct more tests and realize a greater bang for your search marketing dollar.

-Brittany 

At the Summit, the NetElixir team revealed our company’s newest breakthrough product, the LXRMarketplace, to all of the global executives. We are happy to say we had a wonderful response from the attendees.

The executives particularly liked the fact that the LXRMarketplace is designed to help small businesses excel. NetElixir understands how difficult it can be to have a successful online marketing program as a small company, so that is why the LXRMarketplace was created to be powerful, simple & FREE! With this, smaller retailers can use the free applications provided on the site to quickly amplify their online programs without the necessity costly outsourcing.

If you have not yet already, try the LXRMarketplace at: www.lxrmarketplace.com & start improving your online marketing campaigns today!

NetElixir at Lenovo Global Summit

-Brittany

NetElixir understands how detrimental this can be. Leading a potential buyer to a page with improper information or no information at all will most likely result in a lost sale and negative feedback regarding your company.

This problem can be easily fixed and stopped in seconds! The URL Auditor is a tool that analyzes landing page URL’s for your marketing campaigns to quickly determine those that are working and those that are not. The URL Auditor allows you to upload website URL’s individually or in bulk to easily get an overview of how many links are working and non-working.  Don’t drive potential customers away from your business any longer because of a problem that can be easily fixed. We are here to help you expand your customer base and keep your current customers satisfied. The URL Auditor will assure that customers find the exact information they are looking for.

The URL Auditor is another one of our three powerful, simple & FREE online marketing tools available on our newly released LXRMarketplace. If you haven’t already, try it at:www.lxrmarketplace.com & start improving your online marketing campaigns today!

-Brittany

At NetElixir, we understand how you may not have all the time in the world to make these calculations, but we also recognize that return on investment is something very important to know. That is why we have created the ROI Calculator – to easily compute the profitability of your online marketing program in seconds! Our ROI Calculator is complete with two customized versions so you get the exact answer you need. One version will solely calculate the cost and revenue of your online marketing program. Our second version will dive deeper into the analysis of your program and calculate a few different categories, such as cost-per-click, to make sure your company is earning the most money possible.  The ROI calculator is quick, simple, effective and free and will allow your company to make great strides in online marketing.

The ROI Calculator is just one of the powerful, simple & FREE online marketing tools available on our newly released LXRMarketplace. Try it at: www.lxrmarketplace.com & start improving your online marketing campaigns today!

-Brittany

The website is called the LXRMarketplace http://www.lxrmarketplace.com/. The tools available on LXRMarketplace will allow companies to gain momentum in areas such as search engine marketing, Facebook & Twitter advertisements, analytics and much more. Through working with over 200 retailers in the past 5 years, the NetElixir team has been lucky enough to see what works and what does not for online marketing campaigns, and we wanted to share this knowledge to improve the market campaigns for as many retailers as possible. These free applications will help small businesses gain extraordinary customer outreach that may have never been possible. NetElixir & the new LXRMarketplace are here to simplify your life as a small retail marketer while also improving your campaign performance, what could sound better for your company? We are here to offer you “hope to succeed” in this fast paced, technology driven world.

-Brittany

Here is the link for the white paper: http://www.netelixir.com/2011HolidayCalendar.html

If you would like to receive more information on how we can help with your online marketing program or if you would like to receive a complimentary copy of our 2011 Fresh Ideas Workbook to Turbo Charge Your Online Marketing Program this Holiday Season, please email me at Brittany@netelixir.com.

We’re here to help you achieve success this Holiday Season!! Best of luck!

-Brittany 

Many retailers asked us questions related to our ongoing SEM key parameter study (we started this research on SEM campaigns of 32 mid sized and large US online retailers – all our clients – in September 2008. The results are published by us quarterly).

The top 3 questions were –

• What’s the projected Cost per click for our category in November-December this year?
• The uncertain economic scenario has impacted the conversion latency for most acquisition channels. How should we factor this in our holiday marketing campaigns?
• Can you suggest a simple yet powerful framework to optimally manage SEM campaigns?

Udayan participated in a panel discussion on holiday preparedness. His most important piece of advice for retailers regarding preparing online marketing programs for the holiday season is an extremely powerful yet simple framework to manage any online marketing program – the GOST framework.

GOST is an acronym for “Goals/Objectives – Strategic Initiatives – Tactics”

The GOST framework has been applied by us on a wide range of retailer’s online marketing campaigns – SEM, CSE, SMM – and it has always delivered exceptional results.

Download a complimentary one pager on GOST framework at: http://www.netelixir.com/GOST.html

Using GOST to run exceptional online marketing campaigns is just one of many useful tips from NetElixir’s 2011 Fresh Ideas Holiday Workbook. If you find this helpful and would like to have the workbook for yourself, please email me at Brittany@netelixir.com and I can send you a complimentary copy.

I hope that with this piece of vital information, along with the rest of them given in our workbook, we can help retailers plan successful online marketing campaigns this holiday season and have the highest ROI possible!

-Brittany 

The panel consisted of two exhibitors, one being ourselves, and two online retailers coming together to discuss holiday preparedness for 2011 – all from different parts of the country! Each company executive shared their experiences and successes when “dealing with” previous holiday seasons, as well as the outlook for this year. With the volatile state of economy, the holidays are something every retailer seems to be preparing for and for most, feeling anxious about as well. It was extremely useful for retailers of all sizes to be there to listen and plan for this upcoming holiday season.

Overall I believe the show was a success and we were able to get some great people to come to our booth and learn about NetElixir. I’m eager to see if some of the connections we made will continue to the future & what upcoming shows may bring as well!

-Brittany